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Gaming: the business that renews itself every week

Every week there's a new event and thousands of players looking for answers. Whoever answers keeps the audience, and advanced accounts sell for up to €834. This is how it's set up, with twenty phones.

By SYNARK SYSTEMS · · 2 min read

Cómo se monta un negocio de contenido alrededor de un videojuego

What's worth doing this week. Whether the event is worth it. What changed with the update. How to get that thing everyone has except you.

A video game with a living community generates these questions every day, and the studio almost never answers them well. Whoever answers them keeps the audience. And the audience turns into income.

  • Every weeknew events to cover
  • Every decisioncosts resources, so players look for advice
  • Every cityhas its community and its questions

That's why Pokémon GO is the perfect example. And any game with these three things, whether management, live service or competitive, supports the same business.

What to publish

FormatWhat it gives youLasts
Event newsA new audience every weekDays
"Is it worth it?" guideThe most shared contentWeeks
Beginner tutorialNew players for monthsMonths or years
LivestreamA loyal communityThe moment
The winning mix combines what expires with what lasts.

Four ways to get paid

  • Affiliate: peripherals, power banks and accessories your audience really needs.
  • Brands: studios and publishers pay to have their launches covered.
  • Paid community: a Discord with early access and guides. Income every month.
  • Services: editing or community management for other creators of the game.

The second business: advanced accounts

Some players don't want to start from scratch. They pay for an advanced account to save themselves hours of play, and on the market they sell for between €39 and €834 per account. With twenty phones, each one grows its own account, all at the same time.

One Synark Station · 20 accounts progressing at once

40–60 accounts a year (2 or 3 per phone) × €225–250 average

≈ €9,000–15,000 a year

  • 40accounts at €225 average: €9,000
  • 60accounts at €250 average: €15,000

Well below the €834 an account can sell for.

Indicative figures, with market prices of €39 to €834 per account. They are not a guarantee of income.

And it adds up: the same accounts that progress let you record high-level content.

When one game isn't enough

The same method works for three other games in the genre. But mobile content is recorded on a phone, and an advanced guide needs an account with progress behind it: you can't record high-level raids from a level-five save.

Twenty loose phones

  • Cables and chargers all over the desk
  • A power strip working overtime
  • Checking them one by one to see if they work
  • Batteries that swell with constant use
  • Every new phone, more mess

One Synark Station

  • Everything organised. Twenty phones in a rack box, no loose cables on the desk.
  • All on one screen. You control all twenty from your computer.
  • One plug and one network cable for all twenty.
  • At a glance. One light per phone tells you which one is working.
  • It grows with you. Stack another box and add twenty more.

From beginner to veteran, twenty saves at hand. And when your catalogue of games grows, you stack another box with twenty more.

What people ask us most

Do you have to be a great player?

It helps, but what hooks people is explaining well. Many of the biggest channels teach; they don't compete.

When do you start earning?

Affiliate, from the first video. Brands, once there's a track record and a clear niche. The paid community, once there are people who would come back even if you didn't post.


You bring the community. The box brings the twenty phones. Meet the Synark Station.

To spread that content in short form, clipping. And to set everything up behind the scenes, a channel that works without you.

Put your own box to work.

Twenty real phones, one plug and one network cable.